Category Archives: LG

Anything Can Go Viral

viral-marketing-drawing

Have you ever wondered what the difference is between a post that gets 10 likes/views and another one that gets hundreds or thousands of likes/views? Wouldn’t you love to know the secret….

The reality is that there isn’t one reason why, there’s 10000230129381203 possible things that could have played a big factor. The most obvious thing is how the post was conveyed. Are you talking about you? Are you framing the post about others? How are you writing?

Don’t talk about you. Don’t talk about others. Talk about what others want to see.

If you’re wanting 100 likes, who from? Frame the post to target them specifically and who cares about the rest of the people in your network (for this one particular post).

I’ve put together a little inspiration for you; here is a list of the top viral marketing campaigns of all time..

  1. Miley Cyrus
    Yes her performance at the awards show was shocking, but it was genius from a marketing stand point. She now has five videos on YouTube that have surpassed 100 million views. To all her haters, you can’t deny the unbelievableness she’s put out over the past few months. Is she really a good girl gone bad … or a pure marketing genius?
  2. The KLM SurpriseP and G Old Spice
    KLM used social media tools to surprise the passengers boarding a flight. They found out more about each of their passengers using social media and surprised them with meaningful gifts. Aside from being a little creepy (hey, that also means more views) it was a super thoughtful and meaningful way to show KLM is keeping up to date with all the social media stuff going on.
  3. Old Man Spice and His Responses
    I’ve laughed at everyone, I’ve even shared his videos with friends that I’m reminded of when watching these videos. He’s absolutely hilarious. Old Spice is smart and their marketers are even smarter. They uploaded 185 videos to YouTube over the course of two days and made sure they had the same toned responses to comments made on the video. Well done Old Spice.
  4. Dollar Shave Club ( a little startup inspiration)
    This guy is awesome. With little budget and a lot of creativity, this video generated a customer base of over 200,000 recurring PAYING customers. WOW. This video is hilarious, and plays well to the pain the company is around to solve. Bravo.

mileycyrusmarketinggenius

Huawei intends to sell 10 million P6 units!

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It seems that Huawei is once again set on achieving a new goal, right after releasing the much hyped Huawei Ascend P6 they announced that the interest rate has been high as ever before and they are intending to sell a whopping 10 million units this year. This statement came personally from Huawei CEO Yu Chendong, he also shared that he is very proud of their latest device and appreciate the hard work that went into making it. The Huawei Ascend P6 is intended to be priced around €450 in Europe and CNY2,688 (around €327) in China , which is a very clever move from Huawei as this gives their new flagship a great advantage in terms of ‘Bang for Buck’.  It was also revealed by some sources that thousands of Huawei Research and Development engineers were involved in creating this device and that they are confident that it can compete with all other flagships out there. Huawei  also left nothing to chance as they have allocated 11 million dollar for marketing in China alone and another 30 million dollar more for promoting the device in Europe, which is amazing for just one single device. Overall we think that the Huawei Ascend P6 has a fair chance of achieving its goal and may even go as far as competing against the likes of Sony, Apple and Samsung.

Viber Finally Launched for BlackBerry OS 5 and OS 7

Viber on smartphoneRecently Viber has grown a lot in popularity and has become the must have application for almost all platforms. Though most of the other platforms have had Viber for quite a while now, BlackBerry OS was among the unfortunate few that didn’t have the privilege of experiences Viber. However after releasing the application in major platforms such Android and iOS , Viber has finally started to pay some attention the Blackberry OS and as a result has finally launched the application for BlackBerry OS 5 and OS 7. Unfortunately BlackBerry OS will not receive this application due to technical problems, regardless the major reason why BlackBerry’s older OS are getting all the attention all of a sudden lies in their registration rates, as it turns out almost 15 thousand registrations are made through BlackBerry Smartphones per day, whic leads to an estimate 175 million users (globally) that are using Viber as their VoIP across all major platforms. This also means Viber has become one of the most successful VoIP of all time and are soon catching up to Skype which currently holds the number 1 VoIP spot, but if things keep going the way they have, it won’t be long before Viber dethrones Skype as the leading VoIP on mobile platforms. Also keep in mind Viber has a technical advantage over Skype as it can run silently without interrupting your daily work making it a better VoIP overall, so there is a high possibility that Skype will soon lose out to Viber unless they do something innovative.

LG Optimus G Pro reaches half a million sales in Korea

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LG’s new flagship smartphone the LG Optimus G Pro has already made quite an impression in its home country Korea. Recently LG released an official statement stating that their new Smartphone/Phablet has already surpassed half a million sales in only 40 days, which given the Korean market state is nothing short of amazing.  LG’s new flagship smartphone sports a gigantic 5.5 inch display that is based on the True HD IPS Plus technology. It features a 1.7 GHz Krait 300 Quad-Core processor that is accompanied by 2 gigabytes of Ram. For you imaging needs the LG Optimus G Pro offers a 13 megapixel primary camera and a 2.1 megapixel front facing camera. As for storage you get 32 GB internal memory along with a microSD slot that supports 64 gigabytes of memory. Lastly the LG’s new flagship device runs on Androids 4.1.2 Jelly Bean is powered by an impressive 3,140 mAh battery.

As great as the spec sheet looks, the LG Optimus G Pro still has a very tough road ahead, especially with the likes of Samsung Galaxy S4, Sony Xperia Z and HTC One standing in its way.  However LG seems to be marketing their new device very well which has lead to them to achieving this impressive milestone, what LG did was offer a demo of sorts to its potential customers by allowing them to try out the device for a period of 30 days ! Now this strategy does two things, firstly it lets the customer to get used to the bigger size and new interface, and secondly it allows them to develop a fondness towards the phone which naturally leads the customers to actually buying the phone at the end of the trial.

The New LG Optimus G Pro is not yet available worldwide, but LG promises that they will soon have enough units to meet the global demand.

The Future of Tablets in 2013

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In 2012 the market of Tablets grew more than ever before, it became the next big thing to happen in the world of technology. Many claimed that Tablets may replace laptops as the ultimate portable gadget soon. Well knows manufactures such as Samsung and Apple stepped up their game and produced some really impressive products, even going far as creating built in voice assistants. So with the bar set so high, what does the upcoming Tablets of 2013 have in store for us?

Changes that we will see

Battery life: One of the things that we will see in future tablets is better battery life and not because of any new advanced battery technology but because of advances in mobile hardware and tablet manufacturing, not to mention that gaming has now become an important part of the tablet world with many developers considering it a new platform to grow and expand and that will consume more battery than most tasks out there and a bigger battery will soon become a necessity for people who want gaming on the go. Traditional tablets will change into more compact tablets with larger battery in order to support the upcoming advances in their hardware.

Stylus:  As tablets become more and more mainstream the stylus for them will also re appear. If tablets really do become a day to day device in our lives the things that it will be most frequently used for will be taking notes, making charts, drawing projects etc document related tasks and a stylus will prove useful in most of those situations

Smaller Tablets:  Tablets with large screens such as the Apple iPad will always dominate more than half of the market with an estimate 51% share.  But smaller tablets such as the Google nexus 7 are gaining more and more popularity every day. Almost 34 million tablets that have screens of eight inches or less were shipped in 2012 which is an impressive double of the amount it was sold in 2011. Soon their popularity will increase even more and will probably catch up to 50% of the tablet market in 2013.

Increase of Android Based Tablets: Back in 2010 Apple was the king of the tablet market with an impressive 87% of the market, but things have changed now. Despite its very loyal costumers Apples share has decreased to 51.8% last year, at the same time Androids market share has risen rapidly and now holds 44.7%. 2013 may just turn out to be the year when iOS finally losses its tablet dominance and the little green robot of android takes the throne as the new frontrunner.

Rise of budget Tablets:  There was a time when buying a tablet meant breaking your bank. But nowadays tablets like the Amazon Kindle Fire, Good Nexus 7 and Noble Nook HD have made tablets more accessible to the general audience. Tablets are now appealing to much broader range of customers and hence increasing the demand for budget Tablets.  If this really happens in 2013 we will see additional price drops from every manufacturer as the market becomes more and more crowded.

 

Official Image of the Google (LG) Nexus 4?

Not long ago, an image of what could be called the Nexus 4 has leaked on Twitter.

As you can see, this new image highlights the famous Nexus mobile. A few days ago, the Korean manufacturer LG has formalized the thing simply confirming that they are the technical designer for a ‘next Nexus’ smartphone.

In this picture, there are still many things to clarify:

  1. the notifications bar is somewhat scrupulous yes, we note that the location of the time has been moved to the middle, however there are two temperature indices weather which are displayed on the right. Clumsiness?
  2. one of the system colors have changed slightly with a little less blue turquoise and sky – after this is just a guess – again, we see that the small logo battery has been changed or when Is the percentage of remaining battery?
  3. with Google logo was replaced by the back of the Nexus smartphone, an assumption most likely adopted from the ASUS Nexus 7 , then it is quite possible that this fourth Nexus follow the same path
  4. not really number four, except that this effect is clearly apparent and straw is a bit like a sort of pixel art