Author Archives: Lo

Anything Can Go Viral

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Have you ever wondered what the difference is between a post that gets 10 likes/views and another one that gets hundreds or thousands of likes/views? Wouldn’t you love to know the secret….

The reality is that there isn’t one reason why, there’s 10000230129381203 possible things that could have played a big factor. The most obvious thing is how the post was conveyed. Are you talking about you? Are you framing the post about others? How are you writing?

Don’t talk about you. Don’t talk about others. Talk about what others want to see.

If you’re wanting 100 likes, who from? Frame the post to target them specifically and who cares about the rest of the people in your network (for this one particular post).

I’ve put together a little inspiration for you; here is a list of the top viral marketing campaigns of all time..

  1. Miley Cyrus
    Yes her performance at the awards show was shocking, but it was genius from a marketing stand point. She now has five videos on YouTube that have surpassed 100 million views. To all her haters, you can’t deny the unbelievableness she’s put out over the past few months. Is she really a good girl gone bad … or a pure marketing genius?
  2. The KLM SurpriseP and G Old Spice
    KLM used social media tools to surprise the passengers boarding a flight. They found out more about each of their passengers using social media and surprised them with meaningful gifts. Aside from being a little creepy (hey, that also means more views) it was a super thoughtful and meaningful way to show KLM is keeping up to date with all the social media stuff going on.
  3. Old Man Spice and His Responses
    I’ve laughed at everyone, I’ve even shared his videos with friends that I’m reminded of when watching these videos. He’s absolutely hilarious. Old Spice is smart and their marketers are even smarter. They uploaded 185 videos to YouTube over the course of two days and made sure they had the same toned responses to comments made on the video. Well done Old Spice.
  4. Dollar Shave Club ( a little startup inspiration)
    This guy is awesome. With little budget and a lot of creativity, this video generated a customer base of over 200,000 recurring PAYING customers. WOW. This video is hilarious, and plays well to the pain the company is around to solve. Bravo.

mileycyrusmarketinggenius

Huawei intends to sell 10 million P6 units!

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It seems that Huawei is once again set on achieving a new goal, right after releasing the much hyped Huawei Ascend P6 they announced that the interest rate has been high as ever before and they are intending to sell a whopping 10 million units this year. This statement came personally from Huawei CEO Yu Chendong, he also shared that he is very proud of their latest device and appreciate the hard work that went into making it. The Huawei Ascend P6 is intended to be priced around €450 in Europe and CNY2,688 (around €327) in China , which is a very clever move from Huawei as this gives their new flagship a great advantage in terms of ‘Bang for Buck’.  It was also revealed by some sources that thousands of Huawei Research and Development engineers were involved in creating this device and that they are confident that it can compete with all other flagships out there. Huawei  also left nothing to chance as they have allocated 11 million dollar for marketing in China alone and another 30 million dollar more for promoting the device in Europe, which is amazing for just one single device. Overall we think that the Huawei Ascend P6 has a fair chance of achieving its goal and may even go as far as competing against the likes of Sony, Apple and Samsung.

Sony Xperia Z now official for T-Mobile in the US

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Today T-Mobile finally announced that it will be offering the Sony Xperia Z in the coming weeks, they also confirmed that they will be the only carrier that will offer Sony’s new flagship device.  As far as we know that T-Mobile version of the Sony Xperia Z will be quite similar to the international version, of course there will be minor changes in the UI and design, but specifications will mostly remain the same. The T-Mobile Sony Xperia Z will be powered by Qualcomm Snapdragon SoC with 1.5 Ghz Quad Core CPU, which will be powering the ultra sharp 5 inch display with Bravia technology. For your imaging needs you will get the 13 megapixel camera with Exmor RS and it will be running on Android Jelly Bean with Sony’s Timescape UI on top. T-Mobile is yet to reveal further details about this device, but it will probably be available with their trademark Simple Choice plans, although we are yet to receive any legitimate information about the pricing and availability, but T-Mobile intends to release a valid release date along with further details soon, so keep an eye out if you intend to get the T-Mobile version of the Sony Xperia Z.

HTC Butterfly S is now official

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After a lot of rumours; HTC has finally made the Butterfly S official. It seems to be a great improvement over the original Butterfly which was already an amazing device, the new HTC Butterfly S will be powered by a 1.9Ghz Qualcomm Snapdragon 600 CPU , which is the same as the one Samsung Galaxy S4 is using. It also sounds like a great option for people who like multitasking as it sports an impressive 2 gigabytes of RAM. The HTC Butterfly S will be sporting a 5 inch full HD display with a pixel density of 440ppi, along with 16 gigabytes of storage, 25 gigabytes of free cloud storage and microSD car support. For you imaging needs you will get the same Ultra pixel camera as the HTC One, which packs a 1/3″ BSI sensor size with a 2.0 micron pixel size and wide F/2.0 aperture. Finally the operating system will be the latest Android 4.2 Jelly Bean, which will naturally be merged with the latest Sense UI Skin. Details about its dimension has also been confirmed, the HTC Butterfly S will measure 144.5 x 70.5 x 10.6mm and will weigh 160 grams, sounds thicker right? Well luckily for us there is a reason to that, as it packs a 3200mAh batter which is a pretty good improvement over its predecessor. For now the Butterfly S only has vague details about its release date and pricing, but we expect it to cost around the same as the HTC One did during its launch.

BlackBerry OS 10.1 update, more details revealed

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The modern era of smartphone is dominated by Android and iOS, which creates a very tough position for exclusive ones such as the BlackBerry OS. However there are still many loyal BlackBerry users who prefer their simple and light OS over more functional ones. Fortunately for them BlackBerry is fighting on and has just announced more details about their upcoming BlackBerry OS 10.1 update, some of the notable new additions in this new update are features such as HDR photos , APN editor, new and improved notification system, ability to send PIN to PIN messages, and finally the paste support for their dial pad. Some other minor improvements include better Camera performance, improved typing and better battery performance. BlackBerry users have been asking for most of these features for a long time and hopefully this new update will be enough to keep them from switching to another manufacturer. One of the reasons that BlackBerry owners are still loyal to the manufacturer is their superior support, but if BlackBerry keeps delaying them , then this might just turn out to be the end of BlackBerry as we know it.

AT & T will start shipping the Samsung Galaxy S4 from April 23

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Samsung’s Galaxy S4 has been the most well marketed phone so far in 2013, it achieved the highest interest out of any other smartphone , easily beating the likes of Sony Xperia Z and HTC ONE. Naturally this indicates towards a very high sales rate, if not the highest of them all and this automatically makes it the must have smartphone for every carrier. Unsurprisingly AT&T is the first to take a legitimate step and has announced that they will start shipping the Samsung Galaxy S4 from April 23. As a matter of fact the Samsung Galaxy S4 is already available for pre order via AT&T’s official website with the new date added to the mix. The price remains the same at approximately $639.99 and there are no extra details added yet. However seeing how frequently the availability dates are changing, we suggest our beloved reads not to take anything for granted and just see how thing turn out.

Viber Finally Launched for BlackBerry OS 5 and OS 7

Viber on smartphoneRecently Viber has grown a lot in popularity and has become the must have application for almost all platforms. Though most of the other platforms have had Viber for quite a while now, BlackBerry OS was among the unfortunate few that didn’t have the privilege of experiences Viber. However after releasing the application in major platforms such Android and iOS , Viber has finally started to pay some attention the Blackberry OS and as a result has finally launched the application for BlackBerry OS 5 and OS 7. Unfortunately BlackBerry OS will not receive this application due to technical problems, regardless the major reason why BlackBerry’s older OS are getting all the attention all of a sudden lies in their registration rates, as it turns out almost 15 thousand registrations are made through BlackBerry Smartphones per day, whic leads to an estimate 175 million users (globally) that are using Viber as their VoIP across all major platforms. This also means Viber has become one of the most successful VoIP of all time and are soon catching up to Skype which currently holds the number 1 VoIP spot, but if things keep going the way they have, it won’t be long before Viber dethrones Skype as the leading VoIP on mobile platforms. Also keep in mind Viber has a technical advantage over Skype as it can run silently without interrupting your daily work making it a better VoIP overall, so there is a high possibility that Skype will soon lose out to Viber unless they do something innovative.

The New Xiaomi MI-2S, faster than the Samsung Galaxy S4!

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Usually low priced smartphones are not considered as a viable threat against the likes of the Samsung Galaxy S4, however it seems Xiaomi is here to change that, recently they announced another version of their existing Xiaomi which packs a Snapdragon 600 chipset as opposed to the S4 Pro in the alternative version. The quad –core Krait 300 CPU in this new version is clocked to an impressive 1.7 GHz which logically is still slower than Samsung Galaxy S3’s 1.9 GHz Krait 300 CPU. But surprisingly that’s not the case, not only it beats the Samsung Galaxy S4, it does it by quite a big margin! This is impressive to say the least. It scored an astounding 25,913 on AnTuTu benchmark beating the much higher clocked Samsung Galaxy S4 with ease.

The Xiaomi MI-S2 will be available in two models, a 16 gigabyte model with an 8 megapixel camera priced at $322 and a 32 gigabyte model with a 13 megapixel camera priced at $370. This is much lower than the Samsung Galaxy S4 or any other major flagship right now. Other specifications such as the 4.3 inch 720p display, 2 gigabytes of RAM and 2000mAh are the same on both versions. As for the operating system, unlike most smartphones the Xiaomi MI-S2 runs on MIUI custom Android Rom which may explain why it was able to surpass the Samsung Galaxy S4 despite being under clocked. Regardless the new Xiaomi MI-S2 is shaping up to be an awesome device that provides amazing performance at a reasonable price for the Chinese market.

Samsung Galaxy Mega 6.3 Specifications released

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It seems that the Galaxy Mega 5.8 was not the only phone to come out of Samsung’s new mega series, SamMobile leaked the specifications of the upcoming Samsung Galaxy Mega 6.3 Phablet and as it turns out the name really does stand the screen size. Like the name suggest that Samsung Galaxy Mega 6.3 will pack a massive 6.3 inch PLS display that will have a resolution of 1920 x 1080, under the hood you will find a 1.7 GHz dual-core CPU accompanied by 1.5 gigabytes of RAM. As for the chipset, it still remains a mystery, but we personally think that it may sports Samsung’s very own Exynos 5250 chipset. As for your imaging needs the Samsung Galaxy Mega 6.3 will sport an 8 megapixel primary camera along with a 2 megapixel secondary camera that is intended to be used for attending video calls. The Galaxy Mega 6.3 will also offer the latest connectivity options such as Bluetooth 4.0, Wi-Fi 80211 a/b/g/n and GPS.

Samsung upcoming Phablet will measure approximately 167.6 x 88 x 7.8 mm, which means that despite being a much larger device it will have the same thickness as the Samsung Galaxy S4 and the 3200mAh batter should be enough to keep the giant up and running. However it is yet to be revealed which Android Version this device will ship with, but given the fact that it’s a new device there is a chance it will ship directly with Android 4.2.2 Jelly Bean instead of the older versions.

Samsung Galaxy Mega 5.8 Specifications revealed

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Samsung has been really busy for the past few weeks, launching multiple smartphones including their new flagship the Galaxy S4. Since securing their position as the best Android Smartphone manufacturer, they have been really focused and are releasing smartphones for all price ranges imaginable. If that wasn’t enough there were countless marketing leaks that gave away many of their upcoming smartphones, one of them was the Samsung Galaxy Mega and as it turns out the source was legitimate after all. According to a report from SamMobile, the Samsung Galaxy Mega is supposed to be mid-high end device that will sit right in the sweet spot between elite and cheap. The Samsung Galaxy Mega 5.8 will be code named GT-I9152 and will sport two SIM slots, meaning that it’s going to be a Dual-SIM Phablet. Like the name suggests the Galaxy Mega will be sporting a gigantic 5.8 inch display with a resolution of 960 x 540, which is relatively standard for a mid end Phablet. The dimension is also typical at 164 x 83.3 x 9.6 mm. Under the hood you will find a 1.4 GHz Dual-Core processor accompanied by 1.5 gigabytes of ram, which should go great with Androids 4.12 Jelly Bean. For you imaging needs you get a primary 8 megapixel camera and a 2 megapixel front camera for video calling. It will also provide the latest connectivity options such as Bluetooth 4.0, Wi-Fi 80211 a/b/g/n and GPS support, while the power necessary to run this Phablet will be coming from an impressive 2600mAh battery.  Overall we think Samsung is on its way to produce yet another successful device, but will our prediction come true? Only time can tell.

T-Mobile users rejoice, Galaxy S2 finally receives 4.1.2 Jelly Bean update

12-T-Mobile-Samsung-Galaxy-S2T-Mobile Galaxy S2 users have always been a little disappointed with their update service, back in 2011 when the device was first launched by T-Mobile it was running Android 2.3 Gingerbread ! And if that wasn’t disappointing enough, it did not receive any update at all until last June when it was updated to Android 4.0 Ice Cream Sandwich. Since then there was no sign of any upcoming updates until today, also this will be the first time that T-Mobiles Samsung Galaxy S2 will go through a full make over as none of the previous updates changed the user interface. This new update will update the existing Android 4.0 Ice Cream Sandwich to Android version to 4.1.2 Jelly Bean. After you have installed the new update for you Samsung Galaxy S2, the user interface will be completely changed and will sport a look similar to the Samsung Galaxy S3’s user interface. Obviously this also means that the T-Mobile Galaxy S2 will finally experience Project Butter, which makes the overall experience of using the Android operating system much smoother and makes lag almost nonexistent. Not to mention that the Jelly Bean update will also offer multiple other tweaks such as Better Camera performance, longer battery life, improved lock screen functionality and improved notifications. Other features include Samsung’s very own Pop-up Play, Smart Stay along with two new home screen modes.

T-Mobile’s Galaxy S2 users will be receiving the 4.1.2 Jelly Bean update via OTA, the users must have good amount of charge and strong Wi-Fi signal as this update is fairly large and will take some to be installed. However if you don’t prefer the OTA method you can choose to download the update via Samsung KIES , though keep in mind that the update is not yet available for all locations and may take a few days to reach all T-Mobile users.